Social media is a critical tool to convey SBM messages
“Social media has become a critical tool to reach out to everyone across geographies with our messages. The various platforms have been very effective during phase one of the programme and we should utilise it well during phase 2 as well," - Shri Arun Baroka, Additional Secretary (AS), Department of Drinking Water and Sanitation (DDWS), Ministry of Jal Shakti said.
An infallible way of ensuring ODF sustainability in a Gram Panchayat (GP) was to setup community sanitary complexes (CSCs) in public spaces to cater to visitors and the floating population. Acknowledging this, the State Sanitation Committee of the Government of Punjab organised a mass construction drive, calling upon the rural communities to build CSCs and take up Solid and Liquid Waste Management (SLWM) initiatives to result in visual cleanliness of their villages.