SBM-G led to behaviour change of communities in Nagaland
A people’s movement, Swachh Bharat Mission (SBM) was one the largest behaviour change campaigns in the world. It instilled in communities a civic sense, the need for cleanliness and a hygienic lifestyle for the health and well-being of all people. This is evident from accounts of these villages in Nagaland, according to State officials.
With increase in generation of solid waste including plastics, management of the same is a huge challenge in both rural and urban areas of the country. To address this, the district administration of Peddapalli in Telangana has embarked on an initiative called Swaccha Shukravaram or Clean Friday and Panchasutralu (5 principles of waste segregation), both outreach programmes to carry out swachhata activities in all the villages.
Srikakulam in Andhra Pradesh has developed three short videos which are being shown in every village for sensitization and awareness generation. Focus of this video is on the importance of toilets to protect the dignity of women.