Innovative IEC efforts under SBM-G in Meerut
IEC is an extremely important component of any behaviour change initiative which should lay the basis for its successful implementation. It needs to be formulated and executed in a manner that would have a triggering effect, promoting willing construction of sanitary facilities and maintenance of a clean environment in the village.
With increase in generation of solid waste including plastics, management of the same is a huge challenge in both rural and urban areas of the country. To address this, the district administration of Peddapalli in Telangana has embarked on an initiative called Swaccha Shukravaram or Clean Friday and Panchasutralu (5 principles of waste segregation), both outreach programmes to carry out swachhata activities in all the villages.
Srikakulam in Andhra Pradesh has developed three short videos which are being shown in every village for sensitization and awareness generation. Focus of this video is on the importance of toilets to protect the dignity of women.