Behavior Change Communication
A people’s movement, Swachh Bharat Mission (SBM) was one the largest behaviour change campaigns in the world. It instilled in communities a civic sense, the need for cleanliness and a hygienic lifestyle for the health and well-being of all...
- Behavior Change Communication, Sustainability
IEC is an extremely important component of any behaviour change initiative which should lay the basis for its successful implementation. It needs to be formulated and executed in a manner that would have a triggering effect, promoting willing...
- Behavior Change Communication
India led the largest behaviour change movement - the biggest sanitation revolution in history, communicating the impacts of sanitation and how the lack of it will affect the productivity of the nation, said Shri Gajendra Singh Shekhawat, Union...
- Swachh Bharat Mission, Administrative and Financial Streamlining, Behavior Change Communication